Nissan to Sell Logans in Mexico
Industry newspaper Automotive News reported today that the Renault Logan, a car developed specifically for developing markets and sold at an extremely low retail price, will be sold in Mexico badged as a Nissan Logan. Since Nissan already has a dealer base in Mexico while Renault does not, it makes the most sense for them to badge the car as a Nissan.
The car will be built at Renault’s factory in Curitiba, Brazil – which will be producing Logans for local sale in Brazil beginning in May as well.
The Logan has been a huge hit in other markets – it’s designed as a simple, affordable vehicle but with state-of-the-art safety features, and starts at around €6,000 ($8,076). In some places, the Logan is badged as a Renault, and in others, it’s badged as a Dacia, depending on whether Renault has a presence in a particular market. Dacia is the Romanian car manufacturer Renault purchased a short time after Romania collectively decided that communism was no longer a growth ideology.
Perhaps this car will be the worthy successor to the original VW Beetle in Mexico, but I’m sure Renault would be happy with half the sales and half the longevity of the iconic Beetle.