Joel Ewanick

Hyundai Dropping Job-Loss Protection Program

In January 2009, during the depths of the Great Recession (arguably the Great Depression of the auto industry), Hyundai's then-marketing chief Joel Ewanick rolled out what the...

GM Hires Joel Ewanick from Nissan to Lead Marketing

By Chris Haak GM announced today that its head of marketing, Susan Docherty, is now its former head of marketing.  Prior to that, Ms. Docherty had previously been head of...